Service Marketing

What is service marketing? How do you market a service? You can’t see it, feel it or touch it, so how does the customer know what they will get for their money?

As a service company we understand only too well what a challenge it is but with the right tools and know-how you can still achieve great results!

The reality is that a service offering is no different from a product offering (except of course that you experience it rather than see it).  The messaging will still focus on a value-proposition i.e. it solves a problem therefore it has a benefit.

There are a range of different service categories such as business services, customer services, product support services, consultancy services and so on and with each one of these you need to show:

  • Value
  • Benefits
  • Expertise
  • Experience
  • Qualifications
  • Service levels
  • Terms and conditions
  • Pricing
For more information, take a look at our useful marketing guides.

We've helped lots of different types of service led business over many years to achieve great results through creative, engaging ideas. Please do get in touch and we will give you all the advice that you need to get started with service marketing.