MLB Steel

MLB Steel

MLB Steel

MLB Steel Ltd is the UK’s largest manufacturer of lightweight steel lattice beams joists and trusses, including parallel, pitched, tapered and curved designs with spans of up to 40m.

MLB approached The Product Marketing Company as part of plan to significantly grow the business. They wanted to modernise the brand, reconnect with old customers and grow a base of new customers through a modern programme of marketing.

Solutions

  • Present the brand as the leading manufacturer and supplier of lattice beams and steel trusses
  • Create a new brand identity
  • Design and develop a new website - www.mlb-steel.com
  • Implement and manage all ongoing email campaigns
  • Create new company brochure and customer newsletter
  • Create new brand video
Following the successful brand modernisation, MLB then appointed TPMC to manage all ongoing marketing and PR.  This includes:

  • Creating a marketing plan
  • Developing marketing strategies for internal marketing and external marketing
  • Creating new sales tools
  • Developing new content for marketing communications

The marketing strategy will help the business to raise brand awareness, attract new staff, increase sales and develop cohesive marketing templates and processes in-house.

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