MLB Steel

MLB Steel


Metsec Lattice Beams Ltd is the UK’s largest manufacturer of lightweight steel lattice beams joists and trusses, including parallel, pitched, tapered and curved designs with spans of up to 40m.

Metsec approached The Product Marketing Company to modernise the brand, reconnect with old customers and grow a base of new customers through a modern programme of marketing.


  • Present the brand as the leading manufacturer and supplier of lattice beams
  • Create a new brand identity
  • Design and develop a new website
  • Implement and manage all ongoing email campaigns
  • Create new company brochure and customer newsletter

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