IET

IET

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IET

The IET (Institution of Engineering and Technology) is the largest multidisciplinary professional engineering institution in the world. IET was established in 2006 from two separate institutions: the Institution of Electrical Engineers (IEE) and the Institution of Incorporated Engineers (IIE). Its worldwide membership is over 153,000 currently, with main offices in London and Stevenage.

TPMC was approached by the IET to assist in the process of a brand identity refresh on their part that would underpin all aspects of their brand and actions.

Examples of the work provided include:

  • Understand and consider how engineering will look at itself in the future
  • Present the benefits of the IET ‘Help one to think and challenge’ in the form of an identity
  • Challenge the current thinking of the organisation and its membership
  • Deliver a concept that simplifies and does not age
  • Research and understand the key market for the IET

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