PRODUCT TYPE: Industrial Pumps and Motors

Hayward Tyler is one of the world’s leading suppliers of electric dry or wet-wound motors and pumps. With a heritage and pedigree stretching back 200 years, the company has a market-leading reputation for providing customers with innovative, reliable technological solutions across all energy sectors.

Over a number of years, The Product Marketing Company has helped Hayward Tyler launch new products and services internationally to a number of different energy sectors including Nuclear, Oil and Gas, Fossil, Renewable, Industrial and Chemical.


Solution

• Presented the brand as a leading international supplier of both dry and wet pumps
• Created new product and service identities
• Provided exhibition marketing from invitations to stands
• Assisted in the marketing of the maintenance/service side of the business
• Created internal communications including newsletters
• Created technical data sheets
• Created customer communications
• Created customer handbook
• Created branded communication templates for case studies and brochures domestically and in the USA and China
• Introduced customer surveys
• Aided in the enhancement of brand perception and positioning