Easypack

Easypack

The Product Marketing Company quickly understood the essence of our business and were able to deliver a harmonised rebrand that was accepted and embraced by the company both here in the UK and across Europe. An enjoyable but business-like working relationship enabled the creative elements to be delivered quickly, on time and on budget. Jason Cox, Operations Director, Easypack Ltd

Easypack

PRODUCT TYPE: Environmentally Friendly Packaging Technology

Formed as a family business in Hertfordshire in 1992, Easypack was established when a gap in their market of expertise was identified. This led to the development of a range of environmentally friendly, quality, high-performance cushion void fill systems, purposely designed for industrial consumption.

Easypack's 'green' packing solutions were becoming increasingly popular with customers across all sectors, and a successful expansion into Europe led to the company winning the prestigious Queen's Award for International Trade three times.

The Product Marketing Company was approached in April 2015, with the remit to modernise their brand to better reflect their capabilities, specialisms and market position. After an initial brand evaluation, we carried out our 'Brand Modernisation Process' to identify the brand messaging for strategic growth.  The process outcome defined their core competencies; Innovative, Green, Packaging.  These brand pillars allow the business to focus on these USP's which help them to target customers looking for quality, sustainable packaging solutions.

Following the successful brand update, Easypack asked TPMC to provide them with ongoing strategic marketing and PR in order to drive the business forward and increase sales.

Over the next four years we worked closely with Easypack, writing and coordinating strategic marketing plans as well as providing creative concepts for campaigns, product launches, public relations, customer care programmes and event management.

Following their rebrand and subsequent high profile and growth, the company was acquired by US packaging giant Pregis LLC, allowing the Easypack brand to be introduced to the US and international market place.

Work carried out:

  • Completion of brand modernisation including new branding across all media and new brand guidelines
  • Redesign and creation of three websites European websites - now part of Pregis - On-Demand Paper Packaging Systems | Pregis
  • Write, design and translate all products brochures and operating manuals
  • Design, translate and produce new exhibition stands, banners and displays
  • Provision of ongoing marketing strategy and communications for the Group
  • Creation and design of campaign tools
  • Creation of customer retention strategy
  • Full PR service and media planning, achieving wide media coverage in targeted trade press
  • Updates to internal documentation
  • Interview clients, write and create industry specific case studies
  • Write and create customer and staff newsletters
  • A full suite of new product photography
  • A range of product launches including concepts, collateral and PR
  • Management of all branding and brand guardianship
  • Creation and management of a document control system
  • Define and implement new product launches
  • Design and production of all advertising
  • Writing of all copy for all sales and marketing collateral

Related Articles