MLB Steel appoint TPMC for rebrand and growth marketing
Following the success of our Brand Modernisation Process for MLB Steel Ltd, we have now been appointed to manage all marketing and PR for this growing manufacturer.
MLB Steel Ltd are the UK's largest manufacturer of lightweight steel lattice beams and structural steel.
MLB approached The Product Marketing Company as part of plan to significantly grow the business. They required modernisation of the brand, a new suite of branded marketing assets along with a new website and digital media tools.
The outcome includes:
- A strong, modernisation brand identify that will help position them as a leading manufacturer and supplier of lattice beams and steel trusses
- The design and development of a new website - www.mlb-steel.com
- Implementation and management of all ongoing email campaigns
- New, branded templates for ongoing communications.
Following the successful brand modernisation, MLB has now appointed TPMC to manage all ongoing marketing and PR. This includes:
- Creating a strategic marketing plan
- Developing marketing strategies for internal marketing and external marketing
- Creating new sales tools
- Creating internal staff communications
- Developing new content for marketing communications
- Implementing all marketing campaigns.
The marketing strategy will help the business to raise brand awareness, attract new staff, increase sales and develop cohesive marketing templates and processes in-house. In addition, the marketing strategy will help to create strong employee loyalty and staff satisfaction, which in turn help to improve productivity and retain vital staff members.