Improve your website performance with our 10 point checklist
Is your website performing as well as it could be? Is it generating leads? Do your analytics show an increase in visitors?
Here is a 10 point
- 1. Is your website responsive ie. does it automatically resize to work on mobile and tablet?
In a mobile
- 2. Do you add new content every week?
Search engines are designed to spot website activity so the more you add, the more you can promote, which in turn will help the site to be seen by search engines. It's all about popularity so the more traffic you receive the more the search engine will push you organically up the search rankings.
- 3. Are your images tagged with keywords
Every image on your website should be named with a corresponding keyword i.e. if your page of text is about a gear pump, the image should be named 'gear pump' and so on. Search engines will read all text on your website and that includes image names, so you need to ensure that all of your images are named accordingly.
- 4. Are relevant keywords embedded
in toeach page of text?
Just as with images, pages of text should contact specific keywords or phrases. It's important to remember that these keywords are those that someone might put
- 5. Is there a call to action on every page i.e. a form?
- 6. Is your site focused on solutions
There are those that sell products and those that sell solutions. To stand out today you need to demonstrate how you solve problems. You can do this through knowledge and understanding. Your site needs to contain quality, relevant content that shows competence, experience and a willingness to advise and guide visitors to selecting the right 'solution'.
- 7. Are your images high quality?
We all know the power of a good image and your website is the perfect place to show off the quality of your work. Images should show detail and highlight key features. If you show photographs of staff members, they should all be consistent and smart. It's all about perception – if your images are of a high standard, the perception will be that you are a quality brand. As a note high quality does not mean high file size. Make sure that images are optimised for
- 8. Do you have
videoon your site?
Video is everywhere and is an ideal way to demonstrate products and convey key messages. A brand video will sum up your values and ideals, whereas a product video is an excellent way to demonstrate
- 9. Does your site include case studies and testimonials?
Site visitors will invariably look for credibility so customer testimonials are very important. Case studies should be categorised for different sectors or applications, making it easier for a visitor to see how a solution could work for them. Try to add case study text into pages, rather than just linking downloads as search engines cannot read downloads.
- 10. Are your social media pages set up and linked?
There's no getting away from it – social media is here to stay and if you can't beat 'em, join 'em! If you are using an integrated approach to marketing you will need to include social media. For B2B the best channels are LinkedIn, YouTube and Twitter. Facebook is also on the rise for business marketing and many businesses obtain quality leads through it so it's worth considering. Ensure that the social media icons are clear throughout your site and check that they are linking correctly.
For more information on any of the above subjects or, if you would like an appraisal of your website, please don't hesitate to get in touch – it won't cost you a penny!