How to make a video go viral

What's the magic ingredient that makes a video go viral? Well, it starts with a good story of course - the video needs to make people feel emotional enough to want to share it or talk about it. A video needs to get initial traction through multiple channels, extending the reach further and further.A good story and great content is essential. It mig...
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754 Hits

OFFER: Pay Per Click Advertising

OCTOBER OFFER!!Promotional Code: TPMC1017To help you get started with PPC advertising, we are offering all new customers an unbeatable 50% off our usual set up costs.For just £200* we will set up your first PPC campaign and landing page for you. We will also provide you with a report at the end of the campaign.*The cost of the advert itself will be...
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  716 Hits
716 Hits

10 tips for successful product marketing

Sell more products and services with industry best practice product marketing adviceAs you can imagine with a name like The Product Marketing Company we get to meet a lot of companies that have products they want to market and sell.This article is for the businesses that have completed their research, got their product or service ready to market, a...
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712 Hits

How to promote a new website

Having spent time and money on your new website, it's now time to show it off and promote the site to get people to visit it and more importantly, buy from it.Here are a few tips on how to promote to your new website: Tell your stakeholders – Customers will always appreciate being the first to know when you make any business announcements. In addit...
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  788 Hits
788 Hits

What do marketing creatives and engineers have in common?

​Having worked for the engineering sector for over two decades, we know a thing or two about marketing engineered products, so when we saw an article published by Joe Pacitti, Managing Director CeeD and Chair of the Chartered Institute of Marketing, Scotland Region, it almost brought a round of applause! At last, someone has acknowledged the vital ...
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  721 Hits
721 Hits

How to put a face to your brand

Think of one of your favourite brands and in all likelihood you will relate it with a person or a voice that promoted that brand. For years, celebrities, sports stars, models and even well-known entrepreneurs have appeared as the 'face' of a brand, helping to them to sell thousands, if not millions, of products. Why does this work? Because people r...
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  739 Hits
739 Hits

How to make your brand stand out in a competitive business sector

As competition creates infinite choices, companies look for new ways to connect emotionally with customers, become irreplaceable and create lifelong relationships.A strong brand stands out in a densely crowded market place. People fall in love with brands, trust them and believe in their superiority.How a brand is perceived affects its success, reg...
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  738 Hits
738 Hits

MCP appoint TPMC as new PR and marketing agency

We're thrilled to have been appointed as the new PR and marketing agency for MCP Property Services. MCP is a specialist building services provider for social housing in London and the South East. This year they are celebrating 40 years in the industry and they have set out a new 7 year plan to significantly grow their customer base.TPMC was appoint...
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  803 Hits
803 Hits

New website launched for Loop Air Conditioning

The award for first new website of the year goes to Loop Air Conditioning! And what a great website it is (and yes we are biased!).The team at Loop wanted a modern and engaging new website to help them shout about all of the great work that they do in the South East, Midlands and Home Counties. Their vibrant new site works on all mobile platforms a...
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  717 Hits
717 Hits

TPMC celebrate 10 years and enter top agency rankings

The Product Marketing Company is celebrating its 10th birthday this year. This might not seem like a big milestone for many, but in the world of design and marketing it's a huge achievement.We knew when we started out that growing a B2B marketing agency from scratch would take time and real determination. Competition is strong so we had to build a ...
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  847 Hits
847 Hits

GDPR. A marketing nightmare or opportunity?

General Data Protection Rules (GDPR) come into effect on May 25th 2018.Under the new rules individuals that are currently on your databases will need to opt in by this date in order to continue to receive your marketing communications, and you'll need to be able to prove that they have opted in too!So what if most of the contacts on your database d...
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  756 Hits
756 Hits

Don’t let your brand get left in the dark

Let's play a game of word association. If you were to hear the word 'brand' what comes to mind first? The name of your favourite car manufacturer? A clothing company? A fast food restaurant? More than likely you're going to point towards something that you can visualise through a logo or name recognition.A brand is more than a logo and a name howev...
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  755 Hits
755 Hits

TPMC in Top 70 UK B2B Marcomms Agencies 2018

As we begin to look back on 2018 for The Product Marketing Company, we can be proud of our achievements and growth.The year started with a bang for us when we were named in the Top 70 UK B2B Marcomms Agencies 2018 list by B2B Marketing in their annual Agencies Benchmarking Report.It is always an honour to be recognised for what you do and the servi...
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  753 Hits
753 Hits

TPMC named in Top 24 B2B PR Agencies 2018

As well as being named in the Top 70 UK B2B Marcomms Agencies 2018 list by B2B Marketing in their annual Agencies Benchmarking Report, The Product Marketing Company was also in amongst the Top 24 B2B PR Agencies.The spotlight shone on us by B2B Marketing and their experts is a fantastic endorsement for our PR work that we have provided our clients ...
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736 Hits

Evolving great British heritage brands

If your company has been trading for over 20 years then it already has some heritage, but if you're one of the thousands of British brands that have been trading for 30, 40, 50 or even 100 years +, then your heritage is a major USP!As a long-established brand, you'll have far more knowledge and experience about your industry, its markets and its ch...
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  854 Hits
854 Hits

Rotech Machines choose TPMC for PR and Marketing

TPMC have been appointed to manage the Rotech Machine's ongoing PR and Marketing. We began our relationship with Rotech in 2015 when we were selected to carry out a brand modernisation project for them. They were approaching their 20-year anniversary, which was not only a milestone for the business, it marked the start of a significant growth plan....
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  1023 Hits
1023 Hits

Evolving great British heritage brands

If your company has been trading for over 20 years then it already has some heritage, but if you're one of the thousands of British brands that have been trading for 30, 40, 50 or even 100 years +, then your heritage is a major USP!As a long-established brand, you'll have far more knowledge and experience about your industry, its markets and its ch...
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  693 Hits
693 Hits

Sell the communication of emotion

You can't sell to everyone!….well you can, but the majority will not buy from you. They are not interested in what you have to offer and even if they were they still would not buy it! Why? Because you're not speaking to them. You're speaking to a generic group of people called 'everyone' and this is not a language that resonates with them.People li...
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  520 Hits
520 Hits

How social media will benefit your business

Think about it. Your customers are online right now. They are networking, searching, buying and selling, and socialising. In fact, did you know there are now more people on Facebook than there are on Google, with Twitter not that far behind.So what does that mean for your business? Let me give you FIVE Good Reasons to invest in social media.Brand T...
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  501 Hits
501 Hits

How customer centric are you and your business?

Making sure you listen to your customers and fulfil their needs is very basic in theory, but it's not always easy to remain on track so it's vital that a customer focused strategy is in place. Ideally a strategic model will enable you to build better customer relationships, create customer value, increase sales and customer retention, understand pe...
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  491 Hits
491 Hits