To hire or not to hire a marketer? That is the question.

Businesses both with and without in-house marketing personnel work with external marketing companies for a whole number of reasons – from freeing up internal resource through to filling a void of a particular skill set.The truth is, working with an external marketing company can be a huge cost saver. Anyone that works in this industry will know tha...
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507 Hits

Does your brand need modernising?

 What is brand? If you ask someone this question they are most likely to mention a well known brand name that instantly springs to mind. However, what they won't consider is why that name came to them first, which is more likely to be because they have an affiliation or an emotional connection to it. A brand is more than a logo and a name. It'...
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505 Hits

How to make sure that your new product sells!

When it comes to launching new products, we're experts. We're particularly good with industrial products and we helped businesses of all sizes launch new innovations that have gone on to win awards and generate an incremental amount of revenue – we're not called The Product Marketing Company for nothing!First things first, when a customer approache...
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  461 Hits
461 Hits

When is a brochure not a brochure?

Confused by the title? Allow us to explain. Thanks to the considerable advancements in digital technology, we're gradually waving goodbye to the traditional printed brochure and saying hello to something much more innovative and creative. Now that's not to say printed brochures are completely disappearing – they still have their place. We've just g...
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466 Hits

Another gorgeous new website by TPMC launched

Sloane Curtis is a talented refurbishment and fit-out company based in Hertfordshire and when they approached TPMC for a new website, the brief was to showcase their expertise and the quality of their work. We think we've achieved this perfectly for them and the site is set to grow with content and news of their successes, along with new business l...
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  475 Hits
475 Hits

New case study showcases expertise and know-how

We've just completed yet another fantastic new air conditioning case study for our client Adcock Refrigeration and Air Conditioning. The case study highlights in detail a major project that was undertaken to replace the air conditioning and air handling units in a 145,000 square foot building in Birmingham, the home of Fujitsu Services.The project ...
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535 Hits

Emma Bridgewater article highlights the benefits of sustainable packaging

Emma Bridgewater is one of the UK's best known and loved ceramics brands. They make all of their products from their pottery plant Stoke-on-Trent and their products can be found in most of our high street department stores. During the last decade their online sales have increased year on year so packaging their products and delivering them safety i...
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  573 Hits
573 Hits

TPMC in Engineering Update Magazine

Engineering Update Magazine have published a great piece on our marketing guides on how to reach technical audiences. You can see the full article here on pages 16-17 http://engineering-update.co.uk/magazine and you can download the guides for free from our Downloads page.
  448 Hits
448 Hits

Industrial leaders must visualise and modernise

I've walked around many manufacturing shop floors over the years and seen some extraordinary engineering and production processes taking place. I've also witnessed (and in some cases been part of) many transformations, including the adoption of lean manufacturing and a turnaround in health and safety practices.Yet still, in 2016, I'm witnessing som...
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  496 Hits
496 Hits

Gearing up for 3 day video shoot!

It's another busy week here at TPMC and top of the list this week is a 3 day video shoot of 9 products for our client Easypack.Video is the most effective form of social media and it can be used to tell stories, showcase products or even put the boss in the headlights. Our video team have been fully briefed to shoot Easypack's innovative, green pac...
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  497 Hits
497 Hits

We’ve updated our website portfolio!

We've been so busy designing and developing new websites this year that we have not had a chance to update our portfolio – but we have now! The latest selection shows a whole variety of different designs for different businesses. All of our websites are responsive i.e. they can be viewed on any digital platform. So, why not take a look and if you l...
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  462 Hits
462 Hits

TPMC take KickTrix to Wembley and Sky Sports!

KickTrix has officially launched! The revolutionary product, conceived and designed by Anthony Hamilton has been announced and the launch is underway. TPMC, the official marketing partner of KickTrix, have taken the product (and our great little team of ambassadors) out to a host of events including football matches and this week Wembley Stadium wh...
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  460 Hits
460 Hits

Don’t get bitten by Brexit – get ready!

Brexit has kind of snuck up on us all and industrial brands are particularly vulnerable. None of us quite know what the implications will be long term, BUT, what we do know is that industrial brands MUST be prepared for change and potential new markets and threats.2017 is the time to:Modernise your brand so that it's primed and flexible Get ready t...
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581 Hits

TPMC announce best ever PR and social reach in 2016!

It's taken a fair amount of number crunching but we did it! 2016 was officially our best PR year yet in terms of targeted reach for our customers, achieving a total reach of over 21.2 million through our PR and social media services! How did we achieve this?As with all of our campaigns, we start with carefully selecting relevant target groups of pe...
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466 Hits

How can engineering firms benefit from PR?

Most businesses will benefit from ongoing PR, even if it's just to gain an element of brand exposure. But what's special about the engineering sector you ask?Firstly, whether you are selling a technical product or a technical service, it's important to understand where your audience (buyers) look for information. Secondly, your audience will only l...
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513 Hits

Improve your website performance with our 10 point checklist

Is your website performing as well as it could be? Is it generating leads? Do your analytics show an increase in visitors?Here is a 10 point check list for your website to help you get the best results from your site. 1. Is your website responsive ie. does it automatically resize to work on mobile and tablet? In a mobile age it's essential that you...
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505 Hits

In-depth survey reveals the use of social media in the industrial sector

IEEE Engineering 360 Media Solutions recently conducted its annual "Social Media Use in the Industrial Sector" survey which asked engineers and technical professionals in the industrial sector about their frequency of social media use in 2016, which social media platforms they prefer, and what work-related activities they perform on social media.Th...
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  504 Hits
504 Hits

10 tips on crafting the perfect elevator pitch

 So, you're at a business function and there's lots of networking and introductions taking place. Suddenly you're introduced to a seriously good prospect who then asks you 'so what is it that you do?' As your heart starts to race you try to formulate a clear and professional answer and your mind goes blank. As you stumble through a mixture of ...
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516 Hits

Rotech Machines roll out new branding in 20th year

TPMC is pleased to announce that Rotech Machines Ltd has completed a comprehensive brand modernisation process which has delivered them a stunning new brand look and feel that befits their successes and their 20 year heritage.The rebrand was undertaken as part of a new growth strategy and coincided with their 20th anniversary this year.The process ...
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569 Hits

2 days of filming begins at Easypack

We're back on set this week at the environmental packaging masters, Easypack Ltd. This is our third filming session at the company's packaging warehouse in Stevenage, Hertfordshire.The company is preparing to launch another fantastic new product which will improve the efficiency and sustainability of their customers' packaging operations.The 2 day ...
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  691 Hits
691 Hits