ICFM begin growth strategy with new website launch

ICFM Limited is a leading building services engineering consultancy based in Hitchin, Hertfordshire. Their team of mechanical and electrical engineering consultants provide full support and technical expertise to property developers, contractors, building and facilities managers, landlords, property investors, architects and specifiers throughout t...
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62 Hits

6 reasons why case studies are essential for your marketing toolkit

If you're not already telling your amazing success stories through professional case studies, you're missing a trick and here's why. Case studies are a very valuable tool for telling the world how great your products and services are and how they have helped other business. It's easy to tell people how professional your employees are, how brilliant...
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  667 Hits
667 Hits

Evolving Great British Heritage Brands

If your company has been trading for over 20 years then it already has some heritage, but if you're one of the thousands of British brands that have been trading for 30, 40, 50 or even 100 years +, then your heritage is a major USP!As a long-established brand, you'll have far more knowledge and experience about your industry, its markets and its ch...
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  959 Hits
959 Hits

New case study showcases expertise and know-how

We've just completed yet another fantastic new air conditioning case study for our client Adcock Refrigeration and Air Conditioning. The case study highlights in detail a major project that was undertaken to replace the air conditioning and air handling units in a 145,000 square foot building in Birmingham, the home of Fujitsu Services.The project ...
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616 Hits

MLB Steel appoint TPMC for rebrand and growth marketing

Following the success of our Brand Modernisation Process for MLB Steel Ltd, we have now been appointed to manage all marketing and PR for this growing manufacturer. MLB Steel Ltd are the UK's largest manufacturer of lightweight steel lattice beams and structural steel. MLB approached The Product Marketing Company as part of plan to significantly gr...
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1151 Hits

Manufacturer Easypack, modernise brand in readiness for growth

The UK manufacturing sector has had to endure a tidal set of challenges over the last few decades from recession through to emerging competition. Heritage manufacturing brands i.e. businesses that are over 30 years old, have certainly been hit hard and they have had to fight hard to stay in the ring.However, as we start to move out of recession and...
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  568 Hits
568 Hits

How to put a face to your brand

Think of one of your favourite brands and in all likelihood you will relate it with a person or a voice that promoted that brand. For years, celebrities, sports stars, models and even well-known entrepreneurs have appeared as the 'face' of a brand, helping to them to sell thousands, if not millions, of products. Why does this work? Because people r...
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  845 Hits
845 Hits

Emma Bridgewater article highlights the benefits of sustainable packaging

Emma Bridgewater is one of the UK's best known and loved ceramics brands. They make all of their products from their pottery plant Stoke-on-Trent and their products can be found in most of our high street department stores. During the last decade their online sales have increased year on year so packaging their products and delivering them safety i...
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  652 Hits
652 Hits

10 Essential tips for launching a new product

Every day, entrepreneurs and businesses come up with new product ideas. Some products are brand new, whereas others are adaptations or upgrades. Launching a product is exciting, but it's not straightforward. If you want people to buy, endorse and buy more products from you, then you need to launch your product properly. Here are 10 essential tips f...
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  871 Hits
871 Hits

Untangle your messages with a simple marketing strategy

Have you ever considered the mind-boggling array of brand touchpoints out there today? And imagine the dynamics of people that respond to them – all continually bombarded with messages. Your new customers are out there somewhere. But where, and how do you reach them? If you've been scratching your head or becoming frustrated and confused by the see...
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135 Hits

How regenerating your brand can lead to major business success

Brands. Just what is it that makes one brand stand out among others? Is it the word or symbol itself that captures people's imagination? Is it because the name is relatable? Or could it be that the brand simply symbolises expectations? It could be all three, and many more reasons. For many, a brand is a lifestyle choice. Ask someone what TV th...
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  766 Hits
766 Hits

Are you getting your messages right?

Getting the right message to the right person at the right time and in the right place is frankly, very difficult. But, it's also very easy. Allow us to explain. The journey from developing and launching a product or service to actually getting someone to make a purchase is usually a long and tricky one. Every entrepreneur or business owner will be...
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  2006 Hits
2006 Hits

10 fun marketing ideas to do before Christmas

Whilst most people are planning their festive shopping, how to avoid the in-laws and how far they can stretch their credit card this Christmas, marketers are loosening their money belts to inject a little fun in to their seasonal messaging. Here are 10 fun marketing ideas to do in the run up to Christmas!Create some festive brand graphicsFirstly, l...
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  2442 Hits
2442 Hits

Making the case for Case Studies

Most marketers will know that there's no more powerful marketing tool than word of mouth.As consumers, we're far more likely to buy a product or service if the reviews are good or our friends and colleagues make recommendations. And when it comes to business, testimonials and case studies are the last word in brand endorsement. Case studies have be...
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  1712 Hits
1712 Hits

TPMC is a Google Premier Partner

When finding someone to help you with Google related services such as Adwords (and Analytics) then it is of the utmost importance that you choose a certified Google Partner.This will ensure that the practices carried out will be in line with Google and their guidelines which will mean that your website and business performs to its highest pote...
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983 Hits

PIERRA show heritage and style with new brochure

PIERRA is one of the country's leading specialist heritage building contractors, providing a comprehensive range of services in conserving, restoring and adapting historical buildings, facades and monuments. As part of their 10-year anniversary, Pierra asked TPMC to create a modern, powerful new brochure that would help convey the quality and bread...
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1464 Hits

Brand Modernisation

If you were asked to describe your brand, what would you say? Would you describe your logo, products, services, quality and reliability? Or maybe you would start by talking about your heritage. All good stuff, but you would not have answered the question. A brand is not a product, nor is it a service. A brand is the DNA of your business; its person...
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  939 Hits
939 Hits

Telling a brand story

Making brand stories work for your business and customersEvery brand, company and even person has a story.Your story can have a history, include people and places, be funny, moving, exciting, or educational.If someone tells you a genuine story about a subject that is close to your heart you are more likely to remember it, buy into it and share it.I...
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  692 Hits
692 Hits

How to write a website design brief

We have broken this up into a number of stages to make it more manageable.If you are reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You're in luck, this set of questions will help guide you through the process. It's not the definitive list of what you will need...
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  625 Hits
625 Hits

How could a staff loyalty scheme better your business?

For year's consumer brands have been filling our wallets with their loyalty cards and tempting us with offers designed to keep us faithful and spend more. In the meantime business to business brands have had to work harder than ever to keep their customers loyal because the relationships are up close and personal and therefore long term value has t...
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  767 Hits
767 Hits