10 fun marketing ideas to do before Christmas

Whilst most people are planning their festive shopping, how to avoid the in-laws and how far they can stretch their credit card this Christmas, marketers are loosening their money belts to inject a little fun in to their seasonal messaging. Here are 10 fun marketing ideas to do in the run up to Christmas! Create some festive brand graphics Firstly,...
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184 Hits

TPMC is a Google Premier Partner

When finding someone to help you with Google related services such as Adwords (and Analytics) then it is of the utmost importance that you choose a certified Google Partner. This will ensure that the practices carried out will be in line with Google and their guidelines which will mean that your website and business performs to its highest pot...
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198 Hits

How to launch a product correctly

Every day, entrepreneurs and businesses come up with new product ideas. Some products are brand new, others are adaptations or upgrades. Launching a product is not as straightforward as just 'putting it out there'. If you want people to buy it, endorse it and come back for more, then you need to launch it properly. Here are a few tips to help you w...
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210 Hits

PIERRA show heritage and style with new brochure

PIERRA is one of the country's leading specialist heritage building contractors, providing a comprehensive range of services in conserving, restoring and adapting historical buildings, facades and monuments. As part of their 10-year anniversary, Pierra asked TPMC to create a modern, powerful new brochure that would help convey the quality and bread...
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262 Hits

MLB Steel appoint TPMC for rebrand and growth marketing

Following the success of our Brand Modernisation Process for MLB Steel Ltd, we have now been appointed to manage all marketing and PR for this growing manufacturer. MLB Steel Ltd are the UK's largest manufacturer of lightweight steel lattice beams and structural steel. MLB approached The Product Marketing Company as part of plan to significantly gr...
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249 Hits

Brand Modernisation

If you were asked to describe your brand, what would you say? Would you describe your logo, products, services, quality and reliability? Or maybe you would start by talking about your heritage. All good stuff, but you would not have answered the question. A brand is not a product, nor is it a service. A brand is the DNA of your business; its person...
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103 Hits

Telling a brand story

Making brand stories work for your business and customers Every brand, company and even person has a story. Your story can have a history, include people and places, be funny, moving, exciting, or educational. If someone tells you a genuine story about a subject that is close to your heart you are more likely to remember it, buy into it and share i...
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101 Hits

How to write a website design brief

We have broken this up into a number of stages to make it more manageable. If you are reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You're in luck, this set of questions will help guide you through the process. It's not the definitive list of what you will nee...
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75 Hits

Manufacturer Easypack, modernise brand in readiness for growth

The UK manufacturing sector has had to endure a tidal set of challenges over the last few decades from recession through to emerging competition. Heritage manufacturing brands i.e. businesses that are over 30 years old, have certainly been hit hard and they have had to fight hard to stay in the ring. However, as we start to move out of recession an...
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73 Hits

How could a staff loyalty scheme better your business?

For year's consumer brands have been filling our wallets with their loyalty cards and tempting us with offers designed to keep us faithful and spend more. In the meantime business to business brands have had to work harder than ever to keep their customers loyal because the relationships are up close and personal and therefore long term value has t...
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89 Hits

The importance of emotional connection in B2B marketing

B2B marketing has grown in prominence and credibility since the advent of social media and online content, but how can we be sure that we're getting it right? It's very important to understand exactly how clients and prospective customers make a choice between different brands and businesses; reasons that include cost saving, efficiency and product...
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75 Hits

Digital Catalogues

Digital catalogues offer all of the benefits of a traditional printed catalogues and more. They're available for viewing any place, any time so a client or prospective customers can browse immediately and not have to wait for a copy to be delivered. Additionally, thanks to social media and the culture of sharing the reach of anything online today i...
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80 Hits

There's no place like your online home

Today, your website is very much like a virtual business card. Aside from the brand credibility that a website can bring to the table, there are many benefits that B2B businesses can experience from showcasing a quality website. A recent Google study states that today's business buyers do not contact suppliers directly until 57% of the purchase pro...
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74 Hits

Why it’s time to stop selling products!

Did we get your attention with this headline? Good! Because this topic is an important one. The traditional way of selling is dying. No more product – it's all about making a difference. This might come as a shock for many sellers because it means that after all those years of training and door knocking they have to start all over. Buyers have chan...
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73 Hits

What to do when things go wrong…

Sometimes, when you least expect it, things go wrong. It happens in life and in business. Our instinct is to panic, which can lead to misjudgement and hasty decisions. As none of us expect things to go wrong we rarely plan for it, leaving our business exposed and at risk. Living in an age where news can travel half way around the world in minutes, ...
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75 Hits

Why outsourcing SEO content writing is an investment worth making

A lot of businesses are put off by the word outsourcing. Some associate the term with large costs, hassle and also employing copywriters that lack a sufficient understanding of their business and/or market place – but this is very rarely the case. Firstly, SEO content writing is a skill, one that very few businesses are lucky enough to have in-hous...
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73 Hits

6 reasons why case studies are essential for your marketing toolkit

If you're not already telling your amazing success stories through professional case studies, you're missing a trick and here's why. Case studies are a very valuable tool for telling the world how great your products and services are and how they have helped other business. It's easy to tell people how professional your employees are, how brilliant...
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87 Hits

To hire or not to hire a marketer? That is the question.

Businesses both with and without in-house marketing personnel work with external marketing companies for a whole number of reasons – from freeing up internal resource through to filling a void of a particular skill set. The truth is, working with an external marketing company can be a huge cost saver. Anyone that works in this industry will know th...
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73 Hits

Does your brand need modernising?

  What is brand? If you ask someone this question they are most likely to mention a well known brand name that instantly springs to mind. However, what they won't consider is why that name came to them first, which is more likely to be because they have an affiliation or an emotional connection to it. A brand is more than a logo and a name. It...
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88 Hits

How to make sure that your new product sells!

When it comes to launching new products, we're experts. We're particularly good with industrial products and we helped businesses of all sizes launch new innovations that have gone on to win awards and generate an incremental amount of revenue – we're not called The Product Marketing Company for nothing ! First things first, when a customer approac...
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82 Hits