How to write a website design brief

We have broken this up into a number of stages to make it more manageable.If you are reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You're in luck, this set of questions will help guide you through the process. It's not the definitive list of what you will need...
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Does your brand tell the right story?

A few years ago, I was lucky enough to spend some time with Seth Godin and one of the marketing tools we discussed was 'stories that resonate with your customer. Seth explained in his book 'All marketers are liars' how we all tell ourselves stories about the things we buy and why we buy them. For example, a £70,000 Porsche Cayenne is essentially a ...
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Telling a brand story

Making brand stories work for your business and customersEvery brand, company and even person has a story.Your story can have a history, include people and places, be funny, moving, exciting, or educational.If someone tells you a genuine story about a subject that is close to your heart you are more likely to remember it, buy into it and share it.I...
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Sell the communication of emotion

You can't sell to everyone!….well you can, but the majority will not buy from you. They are not interested in what you have to offer and even if they were they still would not buy it! Why? Because you're not speaking to them. You're speaking to a generic group of people called 'everyone' and this is not a language that resonates with them.People li...
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Brand Modernisation

If you were asked to describe your brand, what would you say? Would you describe your logo, products, services, quality and reliability? Or maybe you would start by talking about your heritage. All good stuff, but you would not have answered the question. A brand is not a product, nor is it a service. A brand is the DNA of your business; its person...
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