Telling a brand story

Making brand stories work for your business and customersEvery brand, company and even person has a story.Your story can have a history, include people and places, be funny, moving, exciting, or educational.If someone tells you a genuine story about a subject that is close to your heart you are more likely to remember it, buy into it and share it.I...
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Sell the communication of emotion

You can't sell to everyone!….well you can, but the majority will not buy from you. They are not interested in what you have to offer and even if they were they still would not buy it! Why? Because you're not speaking to them. You're speaking to a generic group of people called 'everyone' and this is not a language that resonates with them.People li...
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Brand Modernisation

If you were asked to describe your brand, what would you say? Would you describe your logo, products, services, quality and reliability? Or maybe you would start by talking about your heritage. All good stuff, but you would not have answered the question. A brand is not a product, nor is it a service. A brand is the DNA of your business; its person...
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