New case study showcases expertise and know-how

We've just completed yet another fantastic new air conditioning case study for our client Adcock Refrigeration and Air Conditioning. The case study highlights in detail a major project that was undertaken to replace the air conditioning and air handling units in a 145,000 square foot building in Birmingham, the home of Fujitsu Services.The project ...
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Another gorgeous new website by TPMC launched

Sloane Curtis is a talented refurbishment and fit-out company based in Hertfordshire and when they approached TPMC for a new website, the brief was to showcase their expertise and the quality of their work. We think we've achieved this perfectly for them and the site is set to grow with content and news of their successes, along with new business l...
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Gearing up for 3 day video shoot!

It's another busy week here at TPMC and top of the list this week is a 3 day video shoot of 9 products for our client Easypack.Video is the most effective form of social media and it can be used to tell stories, showcase products or even put the boss in the headlights. Our video team have been fully briefed to shoot Easypack's innovative, green pac...
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When is a brochure not a brochure?

Confused by the title? Allow us to explain. Thanks to the considerable advancements in digital technology, we're gradually waving goodbye to the traditional printed brochure and saying hello to something much more innovative and creative. Now that's not to say printed brochures are completely disappearing – they still have their place. We've just g...
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How to make sure that your new product sells!

When it comes to launching new products, we're experts. We're particularly good with industrial products and we helped businesses of all sizes launch new innovations that have gone on to win awards and generate an incremental amount of revenue – we're not called The Product Marketing Company for nothing!First things first, when a customer approache...
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Does your brand need modernising?

 What is brand? If you ask someone this question they are most likely to mention a well known brand name that instantly springs to mind. However, what they won't consider is why that name came to them first, which is more likely to be because they have an affiliation or an emotional connection to it. A brand is more than a logo and a name. It'...
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To hire or not to hire a marketer? That is the question.

Businesses both with and without in-house marketing personnel work with external marketing companies for a whole number of reasons – from freeing up internal resource through to filling a void of a particular skill set.The truth is, working with an external marketing company can be a huge cost saver. Anyone that works in this industry will know tha...
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6 reasons why case studies are essential for your marketing toolkit

If you're not already telling your amazing success stories through professional case studies, you're missing a trick and here's why. Case studies are a very valuable tool for telling the world how great your products and services are and how they have helped other business. It's easy to tell people how professional your employees are, how brilliant...
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Why outsourcing SEO content writing is an investment worth making

A lot of businesses are put off by the word outsourcing. Some associate the term with large costs, hassle and also employing copywriters that lack a sufficient understanding of their business and/or market place – but this is very rarely the case.Firstly, SEO content writing is a skill, one that very few businesses are lucky enough to have in-house...
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What to do when things go wrong…

Sometimes, when you least expect it, things go wrong. It happens in life and in business. Our instinct is to panic, which can lead to misjudgement and hasty decisions. As none of us expect things to go wrong we rarely plan for it, leaving our business exposed and at risk.Living in an age where news can travel half way around the world in minutes, s...
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PR – ironically misunderstood

We've just told one of our clients that in 2015 their published news stories were reached by an audience of 1.1 million people. As you can imagine, a few jaws hit the table!Of course, when we started doing their PR around 18 months ago, we explained that this was the most cost effective way of reaching large audiences. Naturally they nodded and too...
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Why it’s time to stop selling products!

Did we get your attention with this headline? Good! Because this topic is an important one.The traditional way of selling is dying. No more product – it's all about making a difference. This might come as a shock for many sellers because it means that after all those years of training and door knocking they have to start all over.Buyers have change...
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There's no place like your online home

Today, your website is very much like a virtual business card. Aside from the brand credibility that a website can bring to the table, there are many benefits that B2B businesses can experience from showcasing a quality website.A recent Google study states that today's business buyers do not contact suppliers directly until 57% of the purchase proc...
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Digital Catalogues

Digital catalogues offer all of the benefits of a traditional printed catalogues and more.They're available for viewing any place, any time so a client or prospective customers can browse immediately and not have to wait for a copy to be delivered.Additionally, thanks to social media and the culture of sharing the reach of anything online today is ...
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The importance of emotional connection in B2B marketing

B2B marketing has grown in prominence and credibility since the advent of social media and online content, but how can we be sure that we're getting it right?It's very important to understand exactly how clients and prospective customers make a choice between different brands and businesses; reasons that include cost saving, efficiency and producti...
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How could a staff loyalty scheme better your business?

For year's consumer brands have been filling our wallets with their loyalty cards and tempting us with offers designed to keep us faithful and spend more. In the meantime business to business brands have had to work harder than ever to keep their customers loyal because the relationships are up close and personal and therefore long term value has t...
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Traditional marketing still delivers for industrial brands

Despite a surge of digital marketing channels in recent years for industrial, manufacturing and engineering sectors the traditional marketing route is still valued and trusted.Decision makers in industrial sectors have gained a reputation for being reluctant to change with the times, resisting the temptation to join the digital marketing revolution...
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How customer centric are you and your business?

Making sure you listen to your customers and fulfil their needs is very basic in theory, but it's not always easy to remain on track so it's vital that a customer focused strategy is in place. Ideally a strategic model will enable you to build better customer relationships, create customer value, increase sales and customer retention, understand pe...
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Manufacturer Easypack, modernise brand in readiness for growth

The UK manufacturing sector has had to endure a tidal set of challenges over the last few decades from recession through to emerging competition. Heritage manufacturing brands i.e. businesses that are over 30 years old, have certainly been hit hard and they have had to fight hard to stay in the ring.However, as we start to move out of recession and...
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How social media will benefit your business

Think about it. Your customers are online right now. They are networking, searching, buying and selling, and socialising. In fact, did you know there are now more people on Facebook than there are on Google, with Twitter not that far behind.So what does that mean for your business? Let me give you FIVE Good Reasons to invest in social media.Brand T...
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