How to promote a new website

Having spent time and money on your new website, it's now time to show it off and promote the site to get people to visit it and more importantly, buy from it.Here are a few tips on how to promote to your new website: Tell your stakeholders – Customers will always appreciate being the first to know when you make any business announcements. In addit...
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10 tips for successful product marketing

Sell more products and services with industry best practice product marketing adviceAs you can imagine with a name like The Product Marketing Company we get to meet a lot of companies that have products they want to market and sell.This article is for the businesses that have completed their research, got their product or service ready to market, a...
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How to make a video go viral

What's the magic ingredient that makes a video go viral? Well, it starts with a good story of course - the video needs to make people feel emotional enough to want to share it or talk about it. A video needs to get initial traction through multiple channels, extending the reach further and further.A good story and great content is essential. It mig...
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Evolving great British heritage brands

If your company has been trading for over 20 years then it already has some heritage, but if you're one of the thousands of British brands that have been trading for 30, 40, 50 or even 100 years +, then your heritage is a major USP!As a long-established brand, you'll have far more knowledge and experience about your industry, its markets and its ch...
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OFFER: Pay Per Click Advertising

OCTOBER OFFER!!Promotional Code: TPMC1017To help you get started with PPC advertising, we are offering all new customers an unbeatable 50% off our usual set up costs.For just £200* we will set up your first PPC campaign and landing page for you. We will also provide you with a report at the end of the campaign.*The cost of the advert itself will be...
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2 days of filming begins at Easypack

We're back on set this week at the environmental packaging masters, Easypack Ltd. This is our third filming session at the company's packaging warehouse in Stevenage, Hertfordshire.The company is preparing to launch another fantastic new product which will improve the efficiency and sustainability of their customers' packaging operations.The 2 day ...
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Rotech Machines roll out new branding in 20th year

TPMC is pleased to announce that Rotech Machines Ltd has completed a comprehensive brand modernisation process which has delivered them a stunning new brand look and feel that befits their successes and their 20 year heritage.The rebrand was undertaken as part of a new growth strategy and coincided with their 20th anniversary this year.The process ...
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10 tips on crafting the perfect elevator pitch

 So, you're at a business function and there's lots of networking and introductions taking place. Suddenly you're introduced to a seriously good prospect who then asks you 'so what is it that you do?' As your heart starts to race you try to formulate a clear and professional answer and your mind goes blank. As you stumble through a mixture of ...
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In-depth survey reveals the use of social media in the industrial sector

IEEE Engineering 360 Media Solutions recently conducted its annual "Social Media Use in the Industrial Sector" survey which asked engineers and technical professionals in the industrial sector about their frequency of social media use in 2016, which social media platforms they prefer, and what work-related activities they perform on social media.Th...
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Improve your website performance with our 10 point checklist

Is your website performing as well as it could be? Is it generating leads? Do your analytics show an increase in visitors?Here is a 10 point check list for your website to help you get the best results from your site. 1. Is your website responsive ie. does it automatically resize to work on mobile and tablet? In a mobile age it's essential that you...
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How can engineering firms benefit from PR?

Most businesses will benefit from ongoing PR, even if it's just to gain an element of brand exposure. But what's special about the engineering sector you ask?Firstly, whether you are selling a technical product or a technical service, it's important to understand where your audience (buyers) look for information. Secondly, your audience will only l...
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TPMC announce best ever PR and social reach in 2016!

It's taken a fair amount of number crunching but we did it! 2016 was officially our best PR year yet in terms of targeted reach for our customers, achieving a total reach of over 21.2 million through our PR and social media services! How did we achieve this?As with all of our campaigns, we start with carefully selecting relevant target groups of pe...
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Don’t get bitten by Brexit – get ready!

Brexit has kind of snuck up on us all and industrial brands are particularly vulnerable. None of us quite know what the implications will be long term, BUT, what we do know is that industrial brands MUST be prepared for change and potential new markets and threats.2017 is the time to:Modernise your brand so that it's primed and flexible Get ready t...
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Industrial leaders must visualise and modernise

I've walked around many manufacturing shop floors over the years and seen some extraordinary engineering and production processes taking place. I've also witnessed (and in some cases been part of) many transformations, including the adoption of lean manufacturing and a turnaround in health and safety practices.Yet still, in 2016, I'm witnessing som...
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TPMC take KickTrix to Wembley and Sky Sports!

KickTrix has officially launched! The revolutionary product, conceived and designed by Anthony Hamilton has been announced and the launch is underway. TPMC, the official marketing partner of KickTrix, have taken the product (and our great little team of ambassadors) out to a host of events including football matches and this week Wembley Stadium wh...
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TPMC in Engineering Update Magazine

Engineering Update Magazine have published a great piece on our marketing guides on how to reach technical audiences. You can see the full article here on pages 16-17 http://engineering-update.co.uk/magazine and you can download the guides for free from our Downloads page.

Emma Bridgewater article highlights the benefits of sustainable packaging

Emma Bridgewater is one of the UK's best known and loved ceramics brands. They make all of their products from their pottery plant Stoke-on-Trent and their products can be found in most of our high street department stores. During the last decade their online sales have increased year on year so packaging their products and delivering them safety i...
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We’ve updated our website portfolio!

We've been so busy designing and developing new websites this year that we have not had a chance to update our portfolio – but we have now! The latest selection shows a whole variety of different designs for different businesses. All of our websites are responsive i.e. they can be viewed on any digital platform. So, why not take a look and if you l...
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New case study showcases expertise and know-how

We've just completed yet another fantastic new air conditioning case study for our client Adcock Refrigeration and Air Conditioning. The case study highlights in detail a major project that was undertaken to replace the air conditioning and air handling units in a 145,000 square foot building in Birmingham, the home of Fujitsu Services.The project ...
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Another gorgeous new website by TPMC launched

Sloane Curtis is a talented refurbishment and fit-out company based in Hertfordshire and when they approached TPMC for a new website, the brief was to showcase their expertise and the quality of their work. We think we've achieved this perfectly for them and the site is set to grow with content and news of their successes, along with new business l...
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