10 fun marketing ideas to do before Christmas

Whilst most people are planning their festive shopping, how to avoid the in-laws and how far they can stretch their credit card this Christmas, marketers are loosening their money belts to inject a little fun in to their seasonal messaging. Here are 10 fun marketing ideas to do in the run up to Christmas! Create some festive brand graphics Firstly,...
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How to launch a product correctly

Every day, entrepreneurs and businesses come up with new product ideas. Some products are brand new, others are adaptations or upgrades. Launching a product is not as straightforward as just 'putting it out there'. If you want people to buy it, endorse it and come back for more, then you need to launch it properly. Here are a few tips to help you w...
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PIERRA show heritage and style with new brochure

PIERRA is one of the country's leading specialist heritage building contractors, providing a comprehensive range of services in conserving, restoring and adapting historical buildings, facades and monuments. As part of their 10-year anniversary, Pierra asked TPMC to create a modern, powerful new brochure that would help convey the quality and bread...
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MLB Steel appoint TPMC for rebrand and growth marketing

Following the success of our Brand Modernisation Process for MLB Steel Ltd, we have now been appointed to manage all marketing and PR for this growing manufacturer. MLB Steel Ltd are the UK's largest manufacturer of lightweight steel lattice beams and structural steel. MLB approached The Product Marketing Company as part of plan to significantly gr...
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Rotech Machines choose TPMC for PR and Marketing

TPMC have been appointed to manage the Rotech Machine's ongoing PR and Marketing. We began our relationship with Rotech in 2015 when we were selected to carry out a brand modernisation project for them. They were approaching their 20-year anniversary, which was not only a milestone for the business, it marked the start of a significant growth plan....
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Evolving great British heritage brands

If your company has been trading for over 20 years then it already has some heritage, but if you're one of the thousands of British brands that have been trading for 30, 40, 50 or even 100 years +, then your heritage is a major USP! As a long-established brand, you'll have far more knowledge and experience about your industry, its markets and its c...
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TPMC is a Google Premier Partner

When finding someone to help you with Google related services such as Adwords (and Analytics) then it is of the utmost importance that you choose a certified Google Partner. This will ensure that the practices carried out will be in line with Google and their guidelines which will mean that your website and business performs to its highest pot...
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TPMC named in Top 24 B2B PR Agencies 2018

As well as being named in the Top 70 UK B2B Marcomms Agencies 2018 list by B2B Marketing in their annual Agencies Benchmarking Report, The Product Marketing Company was also in amongst the Top 24 B2B PR Agencies. The spotlight shone on us by B2B Marketing and their experts is a fantastic endorsement for our PR work that we have provided our clients...
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TPMC in Top 70 UK B2B Marcomms Agencies 2018

As we begin to look back on 2018 for The Product Marketing Company, we can be proud of our achievements and growth. The year started with a bang for us when we were named in the Top 70 UK B2B Marcomms Agencies 2018 list by B2B Marketing in their annual Agencies Benchmarking Report. It is always an honour to be recognised for what you do and the ser...
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Don’t let your brand get left in the dark

Let's play a game of word association. If you were to hear the word 'brand' what comes to mind first? The name of your favourite car manufacturer? A clothing company? A fast food restaurant? More than likely you're going to point towards something that you can visualise through a logo or name recognition. A brand is more than a logo and a name howe...
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GDPR. A marketing nightmare or opportunity?

General Data Protection Rules (GDPR) come into effect on May 25th 2018. Under the new rules individuals that are currently on your databases will need to opt in by this date in order to continue to receive your marketing communications, and you'll need to be able to prove that they have opted in too! So what if most of the contacts on your database...
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TPMC celebrate 10 years and enter top agency rankings

The Product Marketing Company is celebrating its 10th birthday this year. This might not seem like a big milestone for many, but in the world of design and marketing it's a huge achievement. We knew when we started out that growing a B2B marketing agency from scratch would take time and real determination. Competition is strong so we had to build a...
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New website launched for Loop Air Conditioning

The award for first new website of the year goes to Loop Air Conditioning ! And what a great website it is (and yes we are biased!). The team at Loop wanted a modern and engaging new website to help them shout about all of the great work that they do in the South East, Midlands and Home Counties. Their vibrant new site works on all mobile platforms...
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MCP appoint TPMC as new PR and marketing agency

We're thrilled to have been appointed as the new PR and marketing agency for MCP Property Services . MCP is a specialist building services provider for social housing in London and the South East. This year they are celebrating 40 years in the industry and they have set out a new 7 year plan to significantly grow their customer base. TPMC was appoi...
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How to make your brand stand out in a competitive business sector

As competition creates infinite choices, companies look for new ways to connect emotionally with customers, become irreplaceable and create lifelong relationships. A strong brand stands out in a densely crowded market place. People fall in love with brands, trust them and believe in their superiority. How a brand is perceived affects its success, r...
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How to put a face to your brand

Think of one of your favourite brands and in all likelihood you will relate it with a person or a voice that promoted that brand. For years, celebrities, sports stars, models and even well-known entrepreneurs have appeared as the 'face' of a brand, helping to them to sell thousands, if not millions, of products. Why does this work? Because people r...
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What do marketing creatives and engineers have in common?

​Having worked for the engineering sector for over two decades, we know a thing or two about marketing engineered products, so when we saw an article published by Joe Pacitti, Managing Director CeeD and Chair of the Chartered Institute of Marketing, Scotland Region, it almost brought a round of applause! At last, someone has acknowledged the vital ...
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How to promote a new website

Having spent time and money on your new website, it's now time to show it off and promote the site to get people to visit it and more importantly, buy from it. Here are a few tips on how to promote to your new website: Tell your stakeholders – Customers will always appreciate being the first to know when you make any business announcements. In addi...
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10 tips for successful product marketing

Sell more products and services with industry best practice product marketing advice As you can imagine with a name like The Product Marketing Company we get to meet a lot of companies that have products they want to market and sell. This article is for the businesses that have completed their research, got their product or service ready to market,...
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How to make a video go viral

What's the magic ingredient that makes a video go viral? Well, it starts with a good story of course - the video needs to make people feel emotional enough to want to share it or talk about it. A video needs to get initial traction through multiple channels, extending the reach further and further. A good story and great content is essential. It mi...
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