Today, your website is very much like a virtual business card. Aside from the brand credibility that a website can bring to the table, there are many benefits that B2B businesses can experience from showcasing a quality website.
A recent Google study states that today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete. Therefore, since buyers have already done their research, those people that contact you after visiting your website will already know what you could do for them, which will play a huge part in their decision making.
As well as it being almost mandatory to have a website as your front door, social media now has a significant influence in getting your brand or business seen. A social media post should act as a pointer to your website which will then offer people more detail. From there they are likely to look around your website and check you out.
Similarly, your website should be the hub that connects direct mail campaigns, email campaigns, blogs and more. A sign up form to an e-newsletter on your website allows you gather data and target people that have clearly shown an interest in learning more about you, which in turn should lead to results.
All of the quality content that you offer your clients should be shared with the wider online audience that is interested in your products and services. Your website is like your home address for your business so your potential customers will know where to turn for great information and a great service.
In order to garner the most impact from your website refresh here are some questions that you need to be asking yourself:
- Are you showcasing accurate, up-to-date information?
- Does your website reflect your mission statement?
- Does it host engaging and helpful content that is now so important for SEO?
- Are there effective call to action prompts on every page?
- Is the website easy to navigate, giving the user a worthwhile experience?
- Is it the best digital face of your business?
At The Product Marketing Company, we have helped many clients in different sectors grow their brand and showcase their products and services through carefully designed websites that are primed for successful marketing campaigns.
For more information on how we create our websites and examples of our work click here.