Much like fashion, marketing trends go around in a big circle until they’re back where they started. Direct mail was once a primary marketing channel for businesses and then ‘digital’ arrived. But, what goes around comes around and, for those of us with our fingers on the pulse, we know that direct mail is making a comeback.
As a marketing agency, direct mail has never disappeared altogether and we still regularly produce leaflets, catalogues, postcards etc. What is changing is that the level of engagement is now much higher, partly because people are fed up of reading emails and partly because digital and print are now working well together, enabling brands to share message across multiple channels.
Quality, well thought out direct mail can be a powerful addition to your marketing communications strategy and drive even more traffic to your website or call centre.
For more information, please call or drop us a line. We can help you achieve your goals with clever, cost effective solutions.