All businesses will need to review their brand at some stage. Even the largest brands in the world frequently update their brand image – sometimes it’s subtle and sometimes it’s infathomable (give us a marathon bar any day!)
There are many reasons for brand modernisation – some of the most common are listed below. If your brand image has not changed in a least 7 years then your business must be standing still. Innovation, market changes, emerging markets and competition are all good reasons to look at your brand image, inside and out, and if any of these have affected you in recent years then it’s time to evaluate your image and messaging.
And remember, it’s not just domestic markets that you need to consider – overseas businesses are looking to the UK for better quality and innovation, so it’s more important than ever to be outstanding.
What is a brand?
A brand should emotionally connect with customers. It needs to stand out, stand for something and be perceived and trustworthy and believable. People can become passionate about brands, refusing to switch to any other despite strong persuasion. Your brand should make your customers ‘feel’ a part of your story.
Even the biggest brands in the world need to adapt because no brand can stay the same. There are continual external factors that force change and a brand needs to be flexible enough to move with the times.
Our Brand Modernisation Process is designed for long established organisations that do not have the skills in-house to take a realistic and strategic view of their brand, the business and its market position. The programme is designed to take you on a journey; we will go back in time, assess the present and regenerate your brand for the future.
Our customers thoroughly enjoy our brand modernisation process – they find it exciting and highly rewarding because it uncovers hidden talents, strengths and opportunities. The outcome is a regenerated and strengthened brand platform, primed for the future.
Here are some primary reasons for brand modernisation:
- The brand has become old-fashioned
- The business strategy has changed
- Target markets have changed
- To reposition the business
- There has been a change of ownership
- To effectively launch new product ranges
- Services need to be consolidated
- To gain competitive advantage
- To attract better employees
- To attract investors
- To differentiate in a crowded market place
- To prepare to sell the business
Whatever your reasons are for modernising, we can help you to regenerate your brand seamlessly, setting you up for an incredible new journey.
To find out more about our process you can view our Brand Modernisation Brochure.
Alternatively please give us a call and we will happily discuss the process with you. Start your journey today and call us on 01462 432 303 or contact us to see how we can help transform your business.