Strategic Marketing - The Product Marketing Company

Strategic Marketing

Successful businesses focus on getting the basics of marketing right. Marketing is based on identifying and satisfying customers’ needs all whilst maintaining profitability. It encompasses market research, pricing, promotion, selling, distribution, customer care, and much more.

A marketing strategy will help you tailor your messages and put the right mix of marketing approaches in place so that you bring your sales and marketing activities together effectively in an effective marketing plan.

Strategic Marketing is the development of a market-focused approach. The process can be broken down into 3 factors:

  • Which markets to compete in (where to compete).
  • What the basis of the firm’s competitive advantage is going to be (how to compete), and
  • When and how the company will enter each market (when to compete)

At The Product Marketing Company, we define strategic marketing as a complete management process for creating, communicating and delivering value to customers.

The process of strategic marketing will guide the following brand decisions:

  • Developing a marketing strategy
  • Selecting market types, audiences and market segmentation
  • Understand and differentiate from the competition
  • Shape the internal brand environment, culture and market knowledge
  • Shape the external market environment: through enhanced customer relations, marketing communications and corporate social responsibility.

To view our guide to B2B Marketing Planning click here.

Develop your marketing strategy. Call us today on 01462 432 303 or contact us to see how we can help transform your business.

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01462 432303