Market development is a marketing technique aimed at increasing a company's market in order to widen the customer base for the purpose of selling more products.
Developing new market and revenue streams is key to most business nowadays in the ever changing and fast moving world in which we operate. Innovation and new market development are key to a company’s long-term success.
B2B market development strategies balance the need for growth and ability to scale with risk appetite and market share objectives.
Our marketing department at TPMC can assist you in the following areas:
- Establish market development aims and targets.
- Identify target market(s), sectors and niches.
- Educate, train and provide tools for sales team.
- Source prospect databases - ensure data is clean and up to date, and strategic decision-makers are identified.
- Develop and agree your strategic proposition(s) - with reference to key brand ideals, differentiation, competitors, positioning, product mix, etc.
- Design your communication(s) and method(s) to generate enquiries.
- Design your response and sales processes and establish or provide required capabilities.
- Design and provide your required monitoring, measurement and reporting systems.
- Provide telemarketing for sales/appointment making follow up.
- Make changes and improvements and continue your activity at the appropriate stage.
If you are looking for focused market development to build your sales pipeline please Contact us or phone on 0845 643 4463.