Today, 86% of B2B marketers are using content marketing, whilst 55% of B2B marketers plan to increase content marketing spend in the next year. The purpose of industrial content marketing is to attract customers to your website by consistently creating relevant and valuable content. It is an ongoing process that is best integrated into your overall marketing strategy.
Educate your audience
Creating and promoting quality industrial content will educate your audience and show your expertise. Industrial content marketing can seriously reduce sales cycle times. By 2020, 85% of your customers will manage their relationship with your brand before speaking to anyone from your company, according to Hub Spot's State of Inbound 2014-2015 Report. As modern buying habits evolve, an effective content marketing strategy will keep your customers aware and engaged with your brand.
As you continue to share quality content through your website and other marketing channels, you will drive more traffic to your website. Buyers want to educate themselves before they talk to a sales person and by continually producing high quality content, you will drive more visitors to your website which inn turn builds trust and credibility.
Improve search engine optimisation
An effective industrial content marketing strategy will improve your visibility on search engines and in turn increase your search engine page ranking. Google has made it clear that search results will reward websites that publish quality content that closely matches the search query. If your website can answer your customer's question, not only will Google favour your website but so will the potential customer too!
B2B companies that consistently blog will generate 67% more leads per month than those who do not blog, according to the same HubSpot report. By driving an effective industrial content marketing strategy that educates and adds value to prospects, the more qualified leads you will gain. As you establish your website as a trusted resource, you will build stronger relationships with visitors so that when the prospect is ready to make a call, your brand will be top of their list
Another benefit of industrial content marketing is its ability to integrate with your other public relations and marketing channels. Social media is a great platform to promote your content on and if you stay relevant and targeted, prospects will find your content and be driven to your brand website.
71% of B2B marketers use content marketing to generate leads. If you would like to find out how industrial content marketing could help your business please call us today on 01462 432 303 or contact us