Event Planning - The Product Marketing Company
Events and Exhibition Planning

Event Planning

Event marketing can be an amazing tool and can be used to take your marketing efforts to new heights.

With the right preparation, exhibitions provide the perfect opportunity for building brand awareness and generating sales leads. It’s very important to build a pipeline of new business opportunities all the time and to keep your current customers happy.

Attending an event, conference or exhibition offers your business the chance to connect with both customers and prospects. 99% of marketers said they found unique value from trade shows they did not get from other marketing mediums (Source:  CEIR: The Changing Environment of Exhibitions).

Before you do attend and set up there are factors to consider:

  • Exhibiting objectives
  • Timescales and budget
  • Space requirements
  • Stand design and graphic design parameters
  • Key message(s) to be communicated
  • Products and/or services to be exhibited
  • On-site services needed and deadlines
  • Transportation and logistics
  • Stand staff selection and training
  • Pre-show, at-show and post-show promotional activity
  • On-stand data capture
  • Show evaluation criteria
  • Follow-up procedures.

Our event management services include:

  • Full project management and planning
  • Pre and onsite registration management and logistics
    Event branding, set design, theming and identity
  • Event design for print and digital
  • Presentation design and formatting
  • Digital templates
  • Branding applications and toolkits
  • Prospect and database communications
  • Event follow-up marketing.

Why not outsource this important business service? Call us today on 01462 432 303 or contact us to see how we can help transform your business.

For FREE marketing advice please get in touch

or call
01462 432303