Rome was not built in a day and email marketing will not (always) deliver sales from the point those first emails go out.
But with great content and strong branding you will get noticed and in the business-to-business arena you will build brand awareness. Generally a brand has to be seen a minimum of about 9 times before some cognitive recognition starts to take place. This is why email marketing as a cost effective form of communication is so effective!
In summary, the longer the time your customers and prospects are receiving and seeing your emails the higher the recall when it comes to remembering your company ahead of the competition's when they are looking for a product like yours.
We can help you with the following areas of email marketing:
If you would like assistance or ideas for your campaigns contact us on 01462 432 303 or contact us to see how we can help transform your business.