Marketing Planning

As most successful businesses will tell you, it’s all in the planning! Good planning will help you to maintain focus on your goals and it will keep your costs under control.

Marketing today is about far more than promoting products and services. It begins with the brand and ensure that all messages are targeted, understood and controlled.  The plan should encompass a market review, research, pricing, promotion, selling, distribution, customer care, internal marketing and much more.

At The Product Marketing Company, we define strategic marketing as a complete management process for creating, communicating and delivering value to customers. Our experienced marketers can:

  • Develop a marketing strategy/plan
  • Identify target markets
  • Show you how to differentiate from the competition
  • Shape the internal brand environment and culture
  • Define external communications, customer relations, marketing channels and sales tools.

If you need help with marketing planning, whether it’s for a product launch, a campaign or for a full annual plan, please call us today on 01462 432 303.

For more guidance on marketing planning, view our Guide to B2B Marketing Planning.