B2B Branding - The Product Marketing Company

B2B Branding

Defining your company's brand is one of the most important business processes that you will undertake. It will set out who you are, what you do and what you stand for.  Your brand should be unique, consistent and recognisable and conjure up positive images and feelings in the minds of all of the people that connect with you.

As competition intensifies, it is ever more important to have a strong brand message and identity to ensure that you stand out from the crowd and have your own personality that is worth talking about.

Once your brand has been defined it needs to be effectively communicated to your chosen markets consistently across all marketing communication channels including internally, externally and to all stakeholders.

TPMC use a trusted brand modernisation process which identifies core brand strengths, ideals and values, uncovering qualities and traits that will resonate with those looking to work with authentic, value-led brands.

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We provide:

  • Brand audits
  • In-house brand focus meetings
  • Create brand identities
  • Brand modernisation programme
  • Write brand guideline manuals
  • Brand guardianship
  • Consistent brand identity through all media

 

The benefits of a strong brand identity include:

  • Increased customer reach
  • Strengthened customer relationships
  • Lower on-going marketing costs
  • Brand advocacy
  • Higher customer value perception
  • Better internal communication and staff satisfaction/retention
  • Consistent recognition allows your message to have more focus

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For FREE marketing advice please get in touch

or call
01462 432303