Web design

We have web designers that offer all levels of skill for every sort website. Corporate, mobile, e-bommerce, content manageable, micro, blog and so on. All you need to do is brief us on what you would like, we can specify it for, provide an estimate and recommend the best people for the job.

Social networking

The way we sell to people is changing because our customers have changed the way they shop.

Now rather than being 'sold to', our customers all have the option to buy when they want, what they want and from whom they want. The internet has increased the opportunities to buy. So instead of popping down to the local shop as we might have done 20 or 30 years ago, we are now able to research from a global knowledge base, browse from online retailers all over the world, and to make a purchase from the company that we feel fits our requirements best.

Social networking provides an environment from which we can build relationships with people. This is the first stage of permission marketing where your potential customers seek your advice as an expert in your chosen field. You can help them, they can tell other people about you. The network grows and so does the opportunities from new customers.

Social networking harnesses the peer-to-peer power of internet sites like Facebook, MySpace, Twitter, StumbleUpon, Digg, Del.ic.ous and Technorati. These use personal recommendation to spread the word about your product or service. In the current climate, you ignore these routes to market at your peril!

Copy writing

Most communications need a story to be told and the story has to appeal to the audience being spoken to. That same story is also told via different media. Copy written for a brochure or a sales leaflet, is not necessarily appropriate for your website. It is also worth remembering, that we're not all good copywriters much as we think we might be! Good copy, well written, precise and targetted to your audience pays huge dividends. Don't underestimate the importance and effectiveness of the copywriter.

Pay Per Click

PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. (source: Wikipedia)

We manage PPC campaigns using some of the most experienced PPC experts in the UK today. Not only are our campaigns highly targetted but we can save you money buy lowering your CPC (Cost per click).

Programming

We work with several developers all offering specialist skills. Database, EPOS integration, web applications, 2D mobile applications even digital augmentation. We have all been working with each other for a number of years. In that time we have been asked to develop just about everything including intranets, extranets, data management systems and all sorts of other web applications.

Search Engine Optimization

SEO is the process of improving the volume or quality of traffic to a web site from search engines such as Google, Bing, Yahoo and so on via "natural" or un-paid search results. (source: Wikipedia)

There are many types of SEO – local, global, product, phrase driven and many ways of achieving it. The Product Marketing Company uses a mix of some or all of these routes to achieve your aims. We will consult with you on what you need short, mid and long term, analyse your site and your competitors site (for free) to make a plan of action and then put together a proposal and implement the process to achieve your goals.

Auto Responders

An auto responder on your website allows your 'customer' to view your website and sign-up for more information. Once set up, as customers and potential customers enter their email addresses, you are automatically able to disseminate information that is relevant and of interest. These 'sign-ups' have given you permission to market to them.

Forums

To facilitate a forum is to maximise the opportunity to engage in focused interactive communication between you and potential customers. The text with in forum is also searchable by search engines as so also offers search engine optimisation opportunities for your website.

Email marketing

Email marketing can build relationships, strengthen brand perception and increase sales from customers who have previously bought from you. We can buy targeted lists for you, clean current lists, design emails, distribute, track response and provide full and detailed reports as to the success of each email campaign.

2D mobile marketing

2D mobile marketing offers our clients some of the most up to date mobile technology available. Using the scanning application available on most modern mobile phones you can scan a 2D barcode printed on various forms of marketing material. The information from the barcode can provide information, a message to your target audience or a link to a mobile website. This can open your mobile browser and take you to a dedicated mobile site that enables you to create dialogue with your potential customer.

Public relations

PR is all about communicating effectively. A shop needs to talk to its customers, a company needs to talk to its stakeholders (internal) and its customers (external). Public Relations effectively manages the dialogue between the organisation and those who are considered its audience – whether internal or external.

The Product Marketing Company partners with specialists who will research into the background of your company, product or service, offer advice on which topics or stories to tell and enable you to communicate effectively in order to tell that story.

Photography

We partner with a number of specialist commercial, fashion, lifestyle, product and landscape, photographers. Depending on your requirements we can provide solutions for most situations.

Video and multimedia

Video gives you the widest possible array of how to package your product or service for web and your target audience. A short, simple media production can convey in a few moments what 20 minutes of reading can't. Training solutions, highlighting reality use of your products, sales presentations, new product releases, TV Advertising and much more can be accomplished precisely and to an excellent quality.