Why outsourcing SEO content writing is an investment worth making - The Product Marketing Company

Why outsourcing SEO content writing is an investment worth making

 The Product Marketing Company
 April 19, 2016

A lot of businesses are put off by the word outsourcing. Some associate the term with large costs, hassle and also employing copywriters that lack a sufficient understanding of their business and/or market place – but this is very rarely the case.

Firstly, SEO content writing is a skill, one that very few businesses are lucky enough to have in-house. Hiring a full-time content writer can be very expensive and some businesses question the need for one, particularly when they have the option to juggle workloads and write content themselves. Writing content however is one thing, whether it’s engaging and serves its purpose well is another.

Professional writers have a knack for capturing a brand’s tone of voice. They also have the skill to produce 100% original blogs, webpages, articles and other pieces of content that are both search engine friendly and reader friendly. They can optimise page descriptions, headings and also meta tags to ensure your content is found, read and acted upon – Just as its intended to be.

Just to give you a brief idea as to why outsourcing SEO content writing may just be the best thing for your business, we’ve listed a few of the key reasons why our customers come to us for this kind of service.

1. Enhance web presence. Great SEO content writing not only adds engaging, informative copy to your site, but it also has the power to make your website easy to find. This then works to increase the level of traffic driven to your site which will in-turn boost your site’s ranking.

2. Up-to-date SEO expertise. The internet world is forever evolving which means that to be able to enhance your web presence effectively, you need to stay ahead of the game. Outsourcing to an agency means that you get the very best knowledge and expertise to do the job justice and saves you the hassle of having to keep up with the latest rules!

3. Quick turnaround times. Professional writers are able to write great content fairly quickly which means jobs are done quicker and prices are cheaper. We also know that your time is better spent elsewhere!

4. Quality content. Great content is something worth investing in because of the many long-term benefits it has on a business and its brand. It captures a brand’s tone, its meaning and purpose and works to build and strengthen relations with a brand’s audience.

5. Brand awareness. Cleverly written content has the ability to build up a follower base and encourage people to bond with your brand. A generous but steady flow of content will keep your business in the mind of your customers and potential prospects so that they are less likely to pay a visit to your main competitor’s website instead of your own.

All businesses benefit from smart SEO content writing, whatever industry they operate in. At TPMC, learning about our clients, their industry and their key audiences is a preliminary action. This, for us, is crucial in terms of capturing quality content that will serve to enhance communications and ultimately, all of the above. Get in touch today to discuss your SEO content writing requirements.

For FREE marketing advice please get in touch

or call
01462 432303