Rotech Machines Ltd, is a leading British manufacturer of high quality coding and marking solutions. Their solutions are installed in sectors all across the UK including pharma, food and various other industrial brands that require critical, precision coding or date marking on their products.
In 2016, Rotech approached TPMC through a recommendation. They were looking for a marketing company to help them to modernise their dated branding in readiness for their 20th anniversary year in 2017.
Having met the team at Rotech and following an initial review of their business, we proposed that they undertook our Brand Modernisation Programme, which is a process driven, best-practice approach to re-branding.
The process was enjoyed by the entire team and it uncovered many hidden talents that they were not exploiting. Over a 6 week period we went through a detailed questionnaire with them which was then analysed to reveal their core competencies and inherent values. We then presented them with the outcome and proposed key messaging in the form of a new brand values document, the basis for their new brand guidelines.
We then took them through various options with regards to the visual look and feel and they bravely chose to go for an entirely new look, rather than opt for simple makeover. The process unveiled 'quality' in everything that they do and the 'tick' style logo helps to convey their standards visually, along with a new strapline which really sums up what they do and what they stand for; THE CODE MARK OF EXCELLENCE.
The entire team at Rotech were delighted with the outcome and their customers loved the new look too! We then rolled out the new branding on a range of sales tools. Our services to date include:
Fully responsive website - http://www.rotechmachines.com/
Rotech have been a pleasure to work with and they are certainly celebrating their 20th anniversary in style! We look forward to continuing to support Rotech as we move in to the next phase of the growth plans.