Mitsubishi Electric is a global leader in the research, manufacturing and marketing of electrical and electronic equipment used in communications, consumer electronics, industrial technology, energy and transportation. Mitsubishi Electric’s operations in the UK began more than 35 years ago, and now operate primarily from its headquarters in Hertfordshire. Since then, the company has grown and expanded its network and service throughout Europe.
The Product Marketing Company was initially asked to help Mitsubishi Electric promote a new range of air conditioning units to the trade. The campaign worked across both print and digital channels and it was the first campaign in which Mitsubishi Electric used mobile marketing to communicate its message.
- Attracted perspective customers to the Design Show in Islington to see the new range
- Created the marketing collateral
- Developed a promotion that drove traffic to build a database of active prospects
- Demonstrated Mitsubishi Electric as the most innovative brand in its field using mobile marketing
- Created a product campaign that worked across integrated media including print, exhibition, mobile, web and email
- Introduced customer surveys