MCP have been community housing service specialists in Hertfordshire since 1978. Committed to sustaining our high levels of service through reliability, quality and value, they believe that the same quality of workmanship should be provided to any resident’s home as their own.
MCP has a 50-50 service ethos whereby they care for resident’s homes and the community equally. They want all residents to feel safe in their homes which is why safety checks of door locks and fire alarms are carried out regularly and they also offer the option of female technicians.
Wanting to modernise, MCP approached The Product Marketing Company. After an extensive review of their business, which involved feedback from customers, the brand has been refreshed and is primed to establish the company as the leader in its field and community.
Some of the actions taken to date include:
- Comprehensive updating of all branding such as logos and stationery including brand guidelines and pillars
- Redesign and creation of new holding page, with website to follow
- Provision of ongoing marketing strategy and communications for MCP
- Updates to internal documentation
- Brand guardianship