Ivel Valley


Project

Ivel Valley Wild Bird Food was set up by Nick and James Parrish and has been 5 years in development. Initially making suet bird food treats for local retailers and also for other manufacturers, 3rd generation, the brothers felt there was a need to produce a really special range of products that would make your garden a haven for beautiful garden birds. They then teamed up with Mike Smith, an expert ornithologist, specifically studying the supplementary feeding of garden birds.

Their hard work now sees the exciting launch of what they see as the best complete solution to attracting and feeding birds in your garden.

The Product Marketing Company has worked with Ivel Valley on setting up a comprehensive e-commerce website with the view to selling premium wild bird food products and to promote the brand.

Actions taken include:

  • Creation of brand identity
  • Building a multi-platform website that is central for lead generation and sales
  • Website updates and ongoing management
  • Social media management
  • Press and media relations
  • Creating a marketing strategy that communicates the brand’s strengths