Hayward Tyler is one of the world’s leading suppliers of electric dry or wet-wound motors and pumps. With a heritage and pedigree stretching back 200 years, the company has a market-leading reputation for providing customers with innovative, reliable technological solutions across all energy sectors.
Over a number of years, The Product Marketing Company has helped Hayward Tyler launch new products and services internationally to a number of different energy sectors including Nuclear, Oil and Gas, Fossil, Renewable, Industrial and Chemical.
- Presented the brand as a leading international supplier of both dry and wet pumps
- Created new product and service identities
- Provided exhibition marketing from invitations to stands
- Assisted in the marketing of the maintenance/service side of the business
- Created internal communications including newsletters
- Created technical data sheets
- Created customer communications
- Created customer handbook
- Created branded communication templates for case studies and brochures domestically and in the USA and China
- Introduced customer surveys
- Aided in the enhancement of brand perception and positioning