Easypack


Project

Formed as a family business in Hertfordshire in 1992, Easypack was established when a gap in their market of expertise was identified. This led to the development of a range of environmentally friendly, quality, high-performance cushion void fill systems, purposely designed for industrial consumption.

Easypack has seen continuous growth year on year through innovative design, development and manufacturing of customer-driven innovations. The company's 'green' packing solutions are popular with customers across all sectors, allowing them to protect their goods with a quality and sustainable product.

Successful expansion into Europe has seen the company win the prestigious Queen's Award for International Trade on three occasions.

The Product Marketing Company was approached in April 2015, and after evaluating the Easypack brand, we carried out our 'Brand Modernisation Process' on the Easypack brand to define its brand pillars for strategic growth.  Following the successful brand update, Easypack asked TPMC to provide them with ongoing strategic marketing in order to drive the business forward and increase sales.

Over the last 12 months we have worked closely with Easypack, writing and coordinating strategic marketing plans which include product launches, public relations, customer care programmes and event management.

Work to date has included:

  • Completion of brand modernisation including new branding across all media and new brand guidelines
  • Redesign and creation of three websites in three languages (English, French and German)
  • Write, design and translate all products brochures and operating manuals
  • Design, translate and produce new exhibition stands, banners and displays
  • Provision of ongoing marketing strategy and communications for the Group
  • Full public relations service and media planning for the Group
  • Achieved wide media coverage in targeted trade press
  • Updates to internal documentation
    Interview clients and write and create industry specific case studies
  • Write and create new customer and staff newsletters
  • A full suite of new product photography
  • Management of all branding and brand guardianship
    Creation and management of a document control system
  • Define and implement new product launches
  • Design and production of all advertising
  • Writing of all copy for all sales and marketing collateral
The Product Marketing Company quickly understood the essence of our business and were able to deliver a harmonised rebrand that was accepted and embraced by the company both here in the UK and across Europe. An enjoyable but business like working relationship enabled the creative elements to be delivered quickly, on time and on budget.