Country Properties


Project

Country Properties was established in 1974 in Hitchin in Hertfordshire and in 1989, the Head Office relocated to its current premises in Baldock, Hertfordshire.

The company has been growing at an increasing rate and today boasts 22 branches spread across Hertfordshire, Bedfordshire and Cambridgeshire, making it the largest Estate Agency network in the region. Its 'Life' magazine is delivered free to nearly 118,000 homes each month.

The initial brief proposed to TPMC was to aid Country Properties in modernising their approach to marketing throughout the group. The end goal of the campaign would be for the group to be differentiated from its competitors by using innovative, effective marketing techniques in order to be seen as one of the country's leading estate agency groups.

Our assistance in the project has included:

  • Increasing size of the company by 10% within 12 months.
  • Modernising of all forms of communications.
  • Introducing a dedicated online magazine portal on the company website.
  • Creating 'CPTV' - a separate website to host videos promoting properties across the region as well as Country Properties branches.
  • Increasing the brand awareness through innovative, unique marketing techniques.
I have employed the services of marketing companies for many years (we have been around since 1974) but have always struggled to find one that ‘get it’, if that makes sense. That was until I found Tim and his team at TPMC. I have been working with TPMC for over 3 years now and they have made a huge difference to my business, they really do ‘get it’. They deliver on time, every time. They are a fundamental element in assisting me to keep the business moving forward, including expanding into new exciting levels of marketing involving social media. Tim has also put together a team to help my franchise network expand, 2 new offices in 2014 and more on the cards for 2015. I can honestly say that 2012, 2013 and 2014 wouldn’t have been as successful if it wasn’t aided by the support I get from TPMC. I would recommend TPMC to any business (as long as it’s not a competitor) and would be more than happy to discuss the success my company has achieved with their help.