Adcock Refrigeration & Air Conditioning is a leading UK HVAC company. With over half a century’s worth of experience behind them, they install and service heating, ventilation, air conditioning and ventilation systems right across the UK. The family business has grown consistently over 50 years through expert training and employing the very best engineers.
In 2012 The Product Marketing Company was tasked with managing all marketing and public relations for the Adcock Group, covering a number of strategic areas including:
- Modernise the brand and increase brand awareness
- Built a multi-platform website that generates high volumes of sales leads
- Write all website content for inbound marketing
- Social media management
- Write regular customer newsletters and eshots
- Write brochures, direct mail, adverts and all website copy
- Write press releases, website news, case studies and articles
- Manage all press and media relations, achieving wide media coverage
- Create a marketing strategy that communicates the brand’s strengths
- Create new digital sales tools
- Provide regional marketing and public relations for each of the 12 branch offices
- Write award entries which saw the client become the RAC Cooling Industry Awards ‘Contractor of the Year' 2014 and 'Family Business of the Year 2016'
- Carry out telemarketing for new business and appointment making