What is brand? If you ask someone this question they are most likely to mention a well known brand name that instantly springs to mind. However, what they won't consider is why that name came to them first, which is more likely to be because they have an affiliation or an emotional connection to it.
A brand is more than a logo and a name. It's what people associate with your name - trust, reliability, friendliness, inspiration - it's what people instantly think of when they hear your business name being mentioned.
It's a competitive world
The world of manufacturing and engineering is highly competitive and yet typically these sectors are the slowest when it comes to brand modernisation. But with competition nipping at their heels faster than ever, there is a greater need to modernise quickly.
How do we go about it?
So, you've identified that your brand needs modernising but where do you start? Well, it's not as simple as just changing the colour of your logo - you will need to unravel and rebuild what you already have, in a way that encapsulates who you are, where you are and where you want to be.
It's also important to remember that branding starts from within a company and should be understood by each and every single employee and representative before you can expect customers to understand. In other words, internal branding is just as crucial as external.
Do you think your brand could do with being modernised?
At TPMC, we have extensive experience in brand modernisation, particularly within the world of manufacturing and engineering. We assist our customers in gaining lifelong loyalty from customers.