In today's world, adverts are everywhere we turn. They're on billboards, in newspapers, on TV, they're even popping up on our phones! What does this mean for advert writing?
Well, for starters, it's made it a lot more difficult to grab an audience's attention, hold it and encourage them to take action. Content clutter is an issue, but with the right skills we can do more than just cut straight through it.
Did you know that according to Writtent, the average consumer processes 100,500 digital words a day. And that's just online.
When it comes to advert writing, we have a knack for resonating with audiences. We put ourselves in their shoes to really determine what's going to work and what isn't, bringing emotive thinking into the equation.
Applying the AIDA theory of 'attention, interest, desire and action', it's probably fair to say that the adverts we've written in the past have never become lost in the mix.
The Product Marketing Company has a team of copywriters on hand that deal directly with you, our clients, in order to really get to grips with your brand, subject, audience and market area.
This understanding gives each and every one of our customers the ability to attract more interest and customers than ever before.
Call us today on 01462 432 303 or contact us to connect with your audience through attention-grabbing advert writing.